Glossary of Terms

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A

Authority

A term used to describe the power or strenth of a business/domain. Authority is a combination of factors assigned by a search engine to assist in ranking a business. Better authority equals better ranking.

C

Citation

A business mention anywhere on or off the web, with or without a link back to your website.

D

Directory

Any website or publication that lists business names and contact information. Business have used both offline (Yellow Pages) and online directories (YP.com, Superpages.net) to help a customer find the products or services they need.

G

Google My Business

Acronym: GMG A product by Google that helps a brick and mortar business provide the best information available to search users. The GMB console allows the management of NAP, reviews, photos, and many more features.

H

Hyperlocal

A term used to describe the content or web resource that is extremely specific to the area surrounding a business location. Single location business generally consider this their service area.

K

Keyword

The terms used by searchers to find a solution to their need. These are what you want your business to be found for on the major search engines.

L

Landing Page

A web page that is narrowly focused on the needs of the person clicking through from a search engine result or online advertisement. Landing pages are designed to enhance conversion rates and are usually streamlined to meet the needs of a narrow group. Example- a multi-location restaurant will probably have a landing page for each location along with specific information and menu for that store.

Link Building

The quality and quantity of Inbound links are a major asset in helping Google determine the quality and authority of your business. Having more links on trusted sites boosts ranking. Conversely, too many links on poor sites can penalize your rank.

Local SEO

An all encompassing process of ensuring that all elements of online resources pertaining to your business are aligned with your core strategy.

Long Tail Keywords

Search keywords or phrases that are more specific to your website. These keywords are less competitive to rank for and more specific in the ask. Can also contain location specific information to assist the search engine in the results. i.e. "best pizza delivery in Marfa TX."

N

Name Address Phone Number

Acronym: NAP - A technique that standardizes your contact information in all local resources.

O

On-page SEO

The process of optimizing your website and landing pages for the relevant audience in the correct geographic area. Solve the customers problem.

Organic

An all-encompassing term to describe search that is NOT local in nature. This is usually the more traditional search traffic from the major search engines.

R

Reputation Management

Encourage customers to leave reviews in appropriate online locations. Respond to both positive and negative reviews with a positive tone.

Review

Written sentiment left on any platform by a customer.